akiro3.com

Choice Fatigue

Now I recalled this picture I took when I saw Gizmodo’s post on Sony’s headphone range the other day. Whilst being a lot of headphones when you take into account that it included each of the colour combinations they came in it seems like a slightly more reasonable choice between <10 core types of headphone. Headphones are also quite a personal item so I can understand a bit more variation. Yet this range of domestic irons is just ridiculous.

There are 14 different kinds of iron at different prices, that would all look great next to your decade old iMac. These are all from one manufacturer, which just happens to be my former employer Philips but I’d be giving anyone a hard time for this. If that’s not product line over segmentation, I don’t know what is. This from the company with the slogan, ‘Sense and Simplicity’?

It’s clear that our current model of capitalism cannot be sustained. Society has been trained to expect so many options that they can’t even make a decision anymore.